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For a recent article in IBPA’s The Independent<\/em>, Linda Carlson put the question of which advertising works to independent publishers and got some interesting, and insightful answers.<\/p>\n Linda’s questions focussed on:<\/p>\n The consensus from those responding were were singularly unenthusiastic about online ads. An example being Devorah Fox’s comments, president of Mike Byrnes & Associates in Port Aransas, TX, who reported:<\/p>\n \u201cWhen we hit 100 likes on our Facebook author page we received $50 in free Facebook advertising. We used it to advertise our book The Lost King<\/i> with an ad that\u2014per Facebook\u2014could be seen by 22 million people and a Sponsored Story that targeted 940 users. There wasn\u2019t a single click-through, and we can\u2019t attribute a single sale to it.\u201d<\/p><\/blockquote>\n The full report is available at:\u00a0IBPA online – Marketing whatever you have to market – promotion opportunities and issues – part 2<\/a><\/p>\n Back in November 2013 I wrote about a recent poll \u00a0conducted for\u00a0USAToday <\/a>and Bookish<\/a>, a website designed to help people find and buy books, which asked readers\u00a0what factors created interest in a particular book for them. The poll got the\u00a0<\/span>following responses:<\/p>\n In short, people are interested in a book based on previous knowledge of the author’s work, word of mouth, or professional reviewers. Advertising simply doesn’t get a look in. And if you don’t believe that then you need to consider the click-through rates we get on our own adverts:<\/p>\n Back in May 2014, for a series of blog-ad designed to be viewed 86,000 times we were paying $330. That probably gave us 43 click-throughs, and some where between one and two sales.\u00a0It simply doesn’t make financial sense. For more information you can read my previous post on this ([p2p type=”slug” value=”marketing-for-authors-what-to-expect-from-click-through-and-conversion-rates”][\/p2p]).<\/p>\n So does online advertising work for eBooks work? In a word – no<\/strong>.<\/p>\n If, however, given this information you still want to undertake some social marketing then you may want to check out the article in the same edition of The Independent<\/em>: For more information about the USAToday poll, and another poll conducted by\u00a0ebookfairies<\/a>\u00a0you can read my previous posts concerning them at:<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" For a recent article in IBPA’s The Independent, Linda Carlson put the question of which advertising works to independent publishers and got some interesting, and insightful answers. Linda’s questions focussed on: Print Media Coverage Paid Reviews Giveaways and Deep Discounts … Continue reading \n
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\nIBPA online – A practical guide to social media advertising part 1<\/a><\/p>\n\n