In this post I discuss what I have found to be the most effective marketing tool for ebooks – the business card.
In a November 2013 blog I discussed a poll conducted by USA TODAY which found that a majority of those surveyed (57%) cited their own opinion of the writer’s previous work as the major factor in creating interest in a particular book for them. Opinions of a relative and friend (“word of mouth”) came in second at 43%. Lower on the list were professional reviewers and other writers (each 17%), the book cover (16%) and Internet opinions by non-professionals (10%).
From this, it would appear that the most effective way of selling a book is for the reader to actually meet the author, allowing them to form a positive view of the author and their work. It is for this reason that authors attend conventions, and it also why authors (or their publishers) take big stacks of paperbacks to conventions that the author is attending, for sale. That’s all very well for authors with a traditional book, but how do you achieve the same for eBook, because by the time the reader has gone home and is sitting at their computer, ready to purchase the book, they may have forgotten the name of the book, or even the author.
Hague Publishing tackles this problem by producing business cards for each book it publishes. Continue reading
Changes to Facebook in the later part of 2013, and specifically the way the news feed is created, means that people will no longer be presented with all the posts by people or businesses they are following. This will have an obvious, and sometimes devastating effect on small businesses that rely on Facebook to inform their followers of new products etc.
In a recent post on Slate.com Paul Szoldra wrote that the changes are “designed to restrict the reach of posts that get little reaction from friends and followers, but to promote posts that get high levels of engagement.”
The problem is that this approach is quite different from Twitter, YouTube, and Google+ where content remains unfiltered, and raises the obvious question why Facebook did it? Continue reading
Our January newsletter has just been released.
2014 promises to be a bumper year for Hague Publishing with four eBooks slated to be released, as well as the release of our second paperback sometime in late March. As I explain in next weeks blog, relying on Facebook, Twitter, or (now) Google+ to be kept informed of what’s happening at Hague Publishing is somewhat problematic so why not subscribe to our email newsletter and never miss a release …
In the Newsletter
- New Releases
- 28 February – Lights Over Emerald Creek by Shelley Davidow
- Forthcoming releases for 2014
- Frontier Incursion by Leonie Rogers
- Frontier Resistance by Leonie Rogers
- Isis, Vampires and Ghosts – Oh My! by Janis Hill
- Across the Bridge of Ice by Ruth Fox
- Hague Publishing on Social Media
- Blog Talk
- Submissions Status
- Now available from HaguePublishing.com